Wednesday, January 28, 2015
Blighted Hollywood Property to Make Way for Apartments
Yesterday, the Department of City Planning published an environmental report for 5750 Hollywood Boulevard, a mixed-use development which would rise from a forlorn one-acre property located just east of the 101 Freeway.
Plans call for a seven-story structure, featuring 161 dwelling units, 5,700 square feet of ground-level retail space, and parking accommodations for 271 vehicles and 96 bicycles. The project would incorporate numerous residential amenities, including a media room, fitness center, outdoor pool and spa deck, and a rooftop terrace with panoramic views of Hollywood.
The low-rise building would provide a mixture of studio apartments, one-and-two-bedroom dwellings and live-work lofts. Developer 5750 Hollywood Boulevard, LLC also intends to set aside 14 residential units for very low income households in exchange for an SB-818 density bonus. Proposed incentives include increases to the property's allowable height and floor area ratio.
The project is being designed by architecture firm Carrier Johnson + Culture with a look that "visually reflect(s) its Hollywood setting." Plans call for alternating patterns of black and white along Hollywood Boulevard, evoking nostalgic images of film projectors, movie screens and dark theaters. Facade materials would include perforated metal panels and ceramic tile, giving the building a contemporary feel.
5750 Hollywood Boulevard is tentatively scheduled to break ground in January 2016, with project delivery expected to follow in June 2018. Construction of the proposed development will require the demolition of an empty two-story building - built in 1936 - which most recently housed a billiards hall and nightclub.
Notably, the project site does not include an adjacent automobile repair shop, despite multiple offers to buy the property. The developer has expressed interest in eventually incorporating the land into the proposed Hollywood Central Park.
The residential-retail complex is the latest evidence of increased investment in the working class East Hollywood neighborhood. Two blocks east, developer Beverly Hills-based developer Sonny Astani recently broke ground on a similar project at the intersection of Hollywood Boulevard and Western Avenue. A six-story boutique hotel is also planned in the vicinity.