Friday, September 5, 2014

South Park Condo Project Gets a (Slightly) Different Look

Image credit: Harley Ellis Devereaux

As the long-awaited revival of Fig Central finally starts to rev its engines, architectural firm Harley Ellis Devereaux has retooled the look of a neighboring high-rise proposal.  1200 Fig - revealed in July by Curbed LA - will feature a pair of elliptical, 36-story towers with 648 condominium units and 50,000 square feet of ground-level retail and restaurant space.  Updated renderings of the project portray the twin buildings with horizontal window patterns, giving them an appearance which would be right at home in Downtown Miami.  The towers are adorned with swooping roof lines, inspired by the architecture of the adjacent Staples Center.

While the towers may look straight outta' Brickell, their podium structure has a lot more in common with Times Square.  Six levels of above-grade parking will be wrapped with LED signage, displaying advertisements and public art above Figueroa, Flower and 12th Streets.  Similar video screens are also utilized on neighboring tower developments, including Fig Central and the recently completed double-Marriott on Olympic Boulevard.

The mixed-use complex is being developed by a team of investors, including Jamison Services and the Hankey Group.  At 400 feet, the twin towers will reportedly be the tallest reinforced concrete structures ever built in Los Angeles.  According to the website of structural engineering firm Cary Kopczynski & Company, 1200 Fig is anticipated to break ground in late 2014.






4 comments:

  1. i dont usually like twins, but these actually look somewhat interesting. Its going to be great to see this and Fig Central going at the same time

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    1. The towers aren't bad, but I worry about the podium. The parking is probably necessary for the project to pencil out, but it should be well disguised.

      Kind of funny that nearly every development in the vicinity of Staples is a two-building project (1200 Fig, Fig Central, 1212 Flower, etc.). Once the large parking lots are gone, I suppose we'll start seeing a more traditional brand of infill.

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  2. Ya, once we get to smaller lots and tear downs, we will see slimmer, more interesting architecture because they will be forced to be creative. That's why I'm most interested in the car wash site and the luxe adjacent towers.

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    1. Same here. Tight quarters at the Car Wash site should (hopefully) make for an interesting looking building. The Shenzen Hazen project will really help to tie the whole LA Live area together. That parking lot at the NE corner of 11th and Fig would be developed eventually, but I wasn't sure anyone would ever make a go of the SE corner of Olympic/Fig.

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