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| The Lorenzo, seen from the intersection of 23rd and Flower Streets |
Amongst the first developers to cash in on Downtown LA's 21st century residential boom, Geoff Palmer has lined the Central City's freeway ring with his Italian Renaissance themed apartment buildings. True to form, his newest projects both overlook the 110, albeit in very different parts of the neighborhood. The Lorenzo, which stands seven stories tall, occupies the majority of a city block bounded by Flower Street, Adams Boulevard, Grand Avenue and 23rd Street. Sitting adjacent to the Expo Line's busy 23rd Street Station, the multi-phased development contains a total of 910 residential units and 34,000 square feet of ground floor retail space. With furnished apartments and private shuttle service, the Lorenzo seeks to tap into the student housing market generated by nearby institutions such as FIDM and USC. The building offers "resort-style," amenities, including a game room, basketball courts, four pools and a tanning salon (seriously?). Say what you will about the architecture, but they haven't scrimped on perks.
