Blink and you'll miss the departure of yet another Hollywood parking lot. Located at the the southeast corner of Vine Street and Selma Avenue, this dirt pit is the future site of the Camden Hollywood, a
$140 million mixed-use development from the Houston-based Camden Property Trust. Designed by seemingly ubiquitous TCA Architects, the Camden Hollywood will rise seven stories, containing 287 market rate apartments and just under 40,000 square feet of ground floor commercial space. Future residents at 1540 Vine Street could easily leave their cars behind, with the Red Line's Hollywood/Vine Station located just one block north. Although, with a 750-stall garage located underneath the building, it doesn't seem like Camden expects many tenants to make that lifestyle change. Earlier renderings portrayed Equinox Fitness as the building's ground floor tenant, but it is unclear if the
luxury health club chain is still involved with the development. The current project is noticeably smaller than Camden' original proposal for the site, which would have risen 11 stories and featured a ground floor Whole Foods Market.