Guess Who Wants Another Pedestrian Bridge?

Less than one year after an ugly controversy surrounding a proposed pedestrian bridge at the half-destroyed Da Vinci complex, Geoff Palmer is ready to rehash the same storyline on Broadway.

According to a case filing from the Los Angeles Department of City Planning, the Beverly-Hills-based developer intends to construct a pedestrian bridge across Olympic Boulevard, linking the two halves of his Broadway Palace development.  The project, which broke ground in September, will offer 686 apartments and over 50,000 square feet of ground-floor retail when completed.

Palmer frequently incorporates pedestrian bridges into his Italian-themed apartment complexes, most of which flank the Central City freeway ring.  In May 2014, he argued to the City Planning Commission that a bridge was necessary at the Da Vinci complex to for both internal circulation and protection from a nearby homeless encampment.  While that argument was rejected by the Commission, their ruling was later overturned with the help of 14th District Councilman Jose Huizar, who represents the majority of Downtown.

However, Palmer's other developments are located on the neighborhood's fringes, isolated from significant pedestrian traffic.  The same cannot be said for Broadway Palace, which is located near the popular Ace Hotel and a slew of upcoming residential-retail complexes.  A bridge over Olympic Boulevard, though not specifically prohibited by the Broadway Design Guide, would seem to conflict with the pedestrian-friendly neighborhood envisioned by the Bringing Back Broadway initiative.

Grading/Shoring Permits Issued for Palmer's Broadway Palace

Broadway Palace (Image: Loopnet)

One month after the massive blaze which destroyed half of the unfinished Da Vinci apartments, developer Geoff Palmer is preparing to begin work on yet another Downtown residential-retail complex.

Earlier this month, grading and shoring permits were issued by the Department of Building and Safety for the second half of Broadway Palace, a mixed-use development planned near the border between South Park and the Historic Core.  The project, located at 928 South Broadway, would create 439 studio, one-and-two bedroom apartments in a low-rise and mid-rise.  Plans call for a ten-story building along Broadway, lined with 35,000 square feet of street-level commercial space.  On the eastern side of the property fronting Main Street, the building would stand six stories tall above ground-floor live-work units.

The design of Broadway Palace forges a stark contrast to Palmer's other Central City developments, all of which feature Italian-Renaissance-themed architecture.  Instead, the building will feature a terra cotta brick facade tailored to resemble the appearances of nearby historic buildings.  The project's ten-story height is also informed by the Broadway Design Overlay, which seeks to maintain the neighborhood signature mid-rise street wall.

Lots of Activity at G.H. Palmer's Broadway/Olympic Site

Downtown stakeholders breathed a collective sigh of relief last February, when developer G.H. Palmer - he of freeway-adjacent, "fauxtalian," infamy - revealed more contextually appropriate plans for a mixed-use development near the Ace Hotel.  That historically-themed design will soon be put to the test, as the Beverly Hills-based developer has finally begun work on the the project known as Broadway Palace.  Crews are currently demolishing an existing building and surface parking lot at the southeast corner of Broadway and Olympic Boulevard, clearing the way for the first of the complex's two buildings.

The low-rise and mid-rise project, designed by Nelson/Boivin Architecture & Planning, calls for a cumulative 686 apartment units and over 50,000 square feet of ground-level commercial stalls.  The buildings, which will be clad in brick veneer, are to rise on opposite sides of Olympic Boulevard.  Planning documents indicate that the project may be linked together by a pedestrian bridge, an amenity which became a controversial issue for a different Palmer development earlier this year.