Tuesday, February 17, 2015

Excavation Underway for Hollywood Office Building

Earlier this month, developer Hudson Pacific Properties commenced excavation for Icon, a 14-story office tower on the Sunset Bronson Studios campus (SBS).

The 200-foot tall edifice, designed by architecture firm Gensler, will rise from the corner of Sunset Boulevard and Van Ness Avenue, creating a total of 315,000 square feet of creative office space.  Artistic renderings portray a mid-rise structure, described by the Architect's Newspaper as consisting of "five rectangular, stacked volumes, offset horizontally to create exterior terraces."

Icon is part of a $150 million expansion of Sunset Bronson Studios which will completely remodel the eastern half of the approximately 10-acre campus.  Plans call for the construction of a 90,000-square-foot production facility and a 1,600-car parking garage along Van Ness Avenue, both of which broke ground last September.  The project also includes the refurbishment of the SBS Executive Office Building, a 1920s structure which once housed the headquarters of Warner Brothers.

The Los Angeles Times previously reported that completion of the SBS expansion is expected by late 2016.

Icon at SBS (Images: Gensler via the Architect's Newspaper)

Image: Hudson Pacific Properties


  1. Replies
    1. I like it, although a lot of people probably won't appreciate the unconventional design. Either way, it's certainly going to be memorable.

  2. Funny how this is okay at 200 feet, yet just a couple of blocks away, a 50' Target is shut down. LA Planning makes no sense.

    1. Well, the Target lawsuit isn't about the building's height as much as it is about the way in which the city approved the height increase. That being said, it's pretty ridiculous that a 50' tall building needs to jump through so many hoops to begin with.