Tuesday, August 12, 2014

High-Rise Complex Proposed at Hollywood and La Brea

7107 Hollywood Boulevard

As the developer of the controversial Millennium Hollywood proudly declares its property fault-free, another skyline altering project will soon go before the neighborhood's notorious NIMBY gauntlet.  Last week, plans were submitted to the city for a new mixed-use complex at the northwest corner of Hollywood Boulevard and La Brea Avenue.  The proposed development would consist of a "six to twenty-six story building," containing retail space and an unspecified number of residential units within approximately 466,000 square feet of floor space.

The two-acre development site - currently home to the nomadic MOSAIC church - lies just outside the southernmost boundary of the Hollywood fault zone.  The exact route of the fault line has become a contentious issue over the past several years, as outspoken neighbors have fought several proposed high-rise buildings on the basis of earthquake safety.  Developments falling within 500 feet of an active fault line require stringent seismic testing, in order to avoid the potential dangers posed by a surface rupture.  In this particular case, a video flyover produced by the Los Angeles Times portrays the fault zone as running a half-block north of the project site, ending near Franklin Avenue.

Proposed development site, as it currently exists

Although most of Hollywood's ongoing development boom is concentrated to the east near Vine Street, several projects are also underway along the La Brea corridor.  One block from the proposed high-rise tower, developer La Brea Regency is building a five-story mixed-use complex with 56 apartments and 9,000 square feet of ground-level retail space.   Further south along Sunset Boulevard, West Hollywood-based Faring Capital is planning a two-building low-rise development.

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